Tsion
This week’s entrepreneur series guest is Tsion Belette. She is an amazing inspiration in our community’s food industry. She made the unthinkable happen – Injera crisp snack can now be found on the same shelf as Tortilla chips….Misir Wot Dip (Lentil Sauce Dip) can now be found along side with hummus and all other dipping in our local grocery stores in the United States…Kudos to her and her entire team
1. Describe your brand in one sentence?
Tsion: Refined Ethiopian Gourmet Food prepared with exotic ingredients.
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2. What was the turning point that switched your entrepreneurial dream into action?
Tsion: Not Seeing Authentic Ethiopian Foods in the main stream Markets. Knowing how DELICIOUS Ethiopian food is and it is LOVED by so many… not having it available in variety markets drove me to action and create Tsiona Foods Ethiopian Gourmet and NOW it can be found at many retail grocery markets, like #WholeFoods, #MomOrganicMarket, Street Market &Cafe, Rodman’s Gourmet Market & Many Ethiopian Grocery Stores. 🥟🏽
3. What is your drive that keeps you going during tough times?
Tsion: Patience, and seeing ALL the possibilities and how we can grow our brand.
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4. If you have one piece of advise to someone just starting out, what would it be?
Tsion: Patience! it takes time to build a brand and make money, but if you work hard at it… and keep on going and push through the though times… you can accomplish it.